PART 1

The Real Cause of Why You Get in Your Own Way

(and the ugly truth about why you're underperforming, on the verge of burnout and not where you want to be)

From the Desk of Fernanda Lind

Frustrated that (to your own standards) you're underperforming? That you're not where you know you could be?

Despite checking all the 'right' boxes of career and professional achievements…you're not feeling joy or fulfillment.

On the contrary, you're on the verge of burnout and exhausted from feeling like you always have to keep working at 'it'.

Whatever that 'it' might be.

Maybe you're terrified of failing, which drives you to overcompensate, overwork, and over-deliver. You're questioning whether you have it in you to continue down this path.

Perhaps you wake up in the middle of the night with anxiety levels shooting through the roof. You try to calm yourself down with some inner pep-talk, but deep inside you're scared that you might not actually have what it takes.

If you're nodding "yes" while reading this.

I might have just the solution for you.

High-achieving professional women have been pushing and hustling at an unprecedented level. We've been working hard trying to break through the corporate glass ceiling, diligently executing and performing until we've been on the verge of a breakdown.

We've been barely surviving…far from where we want to be, happy and fulfilled.

And the reason for it has nothing to do with your packed schedule, endless meetings, or the latest corporate restructuring.

It's not your team, your budget constraints, or the unrealistic expectations from leadership.

The biggest barriers for women leaders are not external, but internal.

No, I'm not talking about you 'faking it til you make it' or doing a 'positive-thinking bootcamp'. What we need is not a productivity hack or a time-management system either.

If you've been wondering what's holding you hostage from getting to the next level in your career, and from experiencing deep fulfillment, then keep reading.

This is about breaking free from the inner prison you've been locked in for a long time.

This is for all the ambitious highly-driven professional women who started their journey to make an impact through their work, wanting to leave a legacy, wanting to step into greatness, but somehow ended up on the verge of burnout, exhausted, and secretly dreaming of walking away from all the success they've had.

And I get it. I was you.

As a young woman, working as a professional dancer, I bought into the "success is earned through blood, sweat and tears" belief. That mindset got me through business school, an MBA, while working full time, while raising babies…and also being one of their best students being offered a top job in the financial markets - one year before finishing my studies.

At what cost though?

I was constantly on "hustle mode", working on the next achievement, pushing through fear, pushing through fatigue, and to top it off I couldn't be fully present with my kids. "Mom, you're not listening" - was my kids 'go-to' phrase.

I was constantly exhausted. Between the caffeine shots and the internal pep-talks, "Keep going! You can do this!" I'd find myself staring blankly into empty space - lost in mental fog.

Not present. Not there.

I was secretly resenting my boss too. Deep down I could feel that I was barely scratching the surface, that I had way more potential, but the structure of the corporate world kept me locked in a box that didn't fit…and that was suffocating.

At the height of my career I was managing a billion dollar portfolio, trading in bonds and currencies and speaking with the biggest investors in the world. I was being headhunted by competitors and to say that I was highly successful is an understatement.

Still I felt like I was underperforming. Still I felt unfulfilled. Still I felt unhappy and stuck.

It took me 10 years to finally have the insight that "a successful career didn't equal fulfillment"…and wake up to the truth that "work your ass off" didn't equal more advancement or impact...or freedom.

But if you're not careful you'll be trading your one precious life for a false sense of security and safety.

99% of women do exactly that. They work harder, hustle, grind and push more...hoping that one day life will feel fulfilling.

Yet, everywhere I looked for guidance I got the same message. "You have to plan better and become more effective" - so I became a planning ninja and executed diligently.

Other experts told me "You have to manage your time better"…so I blocked my calendar like a pro and strived for work-life balance. Still the same old me creating the same old results.

Still unfulfilled. Still feeling stuck.

The thing is I didn't want to work so hard just to feel OK. Because at the end of the day that's all I wanted.

All I ever wanted was to feel OK.

To feel fulfilled. To feel like all the hard work was worth something.

All I wanted was to feel the freedom to live life on my own terms and leave a legacy to my kids.

I'm on a mission to show high-achieving women like you how to stop the self-doubt, fear and overwhelm that keeps you stuck, and I'm here to show you how to have a thriving career, have a bigger impact on the world and finally have more freedom…

Wthout the burnout.

Without the hustle or the 'fake it til you make it' mindset.

Without the band-aid mentality of positive thinking.

I'll show you the real cause of why you've been holding back, feeling stuck and self-sabotaging and how to finally reclaim your voice, your confidence and your power.

It had nothing to do with my industry, my workload, or even my mindset.

It was something I never saw coming.

NEXT: WHY THE "EXPERT" ADVICE YOU'RE GETTING IS WRONG

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